Casino gaming and sports betting are among the most popular gambling events in the world. Enthusiasts love them both for the thrill and the chance to earn money. Still, sections of society frown at these businesses because of some individuals who cannot gamble responsibly.
Rather than shy away and recoil from the criticism, these outfits need to come out and show society that there is a good side to them. Social entrepreneurship is the perfect way to do this.
The model is already tested and working in many areas. The world over, sports teams are sponsored by casino enterprises and betting companies. Many of these would have run aground without such support, especially when the pandemic hit.
Online casinos like mFortune can get involved in projects like building stadiums for the community. When such grounds are built so that teams can charge entrance fees, they eventually become profit-making ventures. The community benefits, and the casino creates a positive image.
Casinos do not have to initiate these projects by themselves. Instead, they can call for social entrepreneurs to make competitive bids then partner with them based on merit. They may even engage an external consultant to evaluate the bids and forward the winners for collaboration.
Social enterprises require different forms of support. The most viable option for casinos to come in is the financial support aspect. This way, they won’t need to be involved in the day to day running of the enterprise. They can pull out when the project is up and running, and their financial muscle is no longer required.